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Adidas Intense Touch
HMDG, 2010 |
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Brief
Adidas launch a special edition fragrance line each year. 2011 was going to be a celebration of athletes who inspire and move their audience. Zinedine Zidane was chosen as the face of the campaign. We were asked to come up with a name and visual ideas for it. |
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Solution
To celebrate the athletes that move us, the ones with that special gift we came up with the name "Unique Touch" and to use an Zidane's fingerprint as the visual. For some reason the name was changed by the client after we'd left HMDG. |
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Results
These packs based on our idea and design was sold across the globe in 2011. |
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