Sony Christmas Gifts Dare, 2010		Brief Sony UK has lots of Facebook fans. In Christmas 2010 they wanted to catch the festive spirit and give some joy back to their fans.		Solution Sony Christmas Gifts, an application that turns Sony products into Facebook gifts. These gifts were free to give away, as many as you like, to any Facebook friend. And with a little Christmas magic, some of the gifts turned real and got delivered to their door.		Results During the 16 day long campaign, 21,752 gifts were sent, 51% of the people receiving a gift went on to send their own and Sony UK got 2000 new Facebook fans. They were so happy with the campaign they ran it again in 2011.