Pharmaton Get Back To Your Groove Grey London, 2013		Brief Pharmaton is a multivitamin that helps you build and sustain your energy levels. Our target audience was woman aged 30-50. They feel they've less energy than they used to.		Solution Get back to your groove. The 80's were arguably the most energetic decade in the history. It's also the time our target audience was young and full of energy. So we created ads that felt like they were from the 80's to bring them back to that time.