The Sunday Times Best Places To Live Grey London, 2013		Brief Promote the Sunday Times '101 best places to live' editorial series.		Solution We diverted London commuters to the places on the list with 371 bespoke posters. But instead of revealing the names of the places, the posters gave people reasons to go there.		Results This campaign got people to the newsagents too. Sales went up by 48,000 copies from Sunday to Sunday, making it one of the most successful editorial series in the papers history.