The Sunday Times App List Grey, 2013		Brief The Sunday Times lists the 500 best apps for smart phones and tablets every year. We were asked to create a poster & press campaign to promote it.		Solution Since no one needs 500 apps we found that the list has something for everyone, apps for all interests. So took items from different interest groups and reshaped them into app icon shapes.		Results The ads ran as 6 sheet posters, digital 6 sheets, digital 48 sheets and in The Times and The Sun.