B&Q DIY Horror Dare, 2011		Brief The British do less work on their houses themselvesthan ever, mainly because they're afraid it's hard. B&Q started doing in store demos to show people how to do simple DIY tasks and we were asked to promote them on B&Q's web and social media sites.		Solution DIY doesn't have to scary. We recreated 3 famously scary scenes from the cult horror films The Shining, Psycho and Poltergeist with a little DIY twist to make them a lot less scary.		Results The campaign was written about on websites such as Creative Review and Horror Movies Canada. The "The Shining" ad was also picked as ad of the day on The Drum.